Die cuts and rubber stamps have been around since the birth of scrapbooking and card production and both have had a huge impact on this singular industry. It has often been debated too which came first, the diecut or the stamp. Well that is like request which came first the chicken or the egg. Now this does not seem to matter anymore. What matters most is that ultimately they are working together to provide unlimited found capabilities.
For the first time ever die-cutting companies are now coordinating their dies with rubber stamps from the stamping companies. And all a crafter can say is hallelujah! It has been a long time coming, but a new shop has opened up, or should we say a newly merged shop has been created providing card makers and scrapbookers around the world with endless found possibilities. In this narrative we will take a deeper look at who's starting the trend and who's benefiting.
Stamp Story
In the starting it seemed that die cutting companies would try to release their own lines of rubber stamps and never could profit. The dies would sell and the stamps would sit there. The same was happening to stamping businesses too. They would attempt to release a die-cut with their stamp and it would fail. Well this has now changed. Both industries realizing to stick with what they do best, that is die-cut manufacturers production Only diecuts and stamping manufacturers production Only rubber stamps proved to be most profitable. Any way Spellbinders Paper Arts along with some others decided to ultimately work together with stampers and have coordinating rubber stamps to match their own dies. Although risky it has proven to be a successful venture. With rubber art & clear stamps coordinating with die-cuts.
As both markets started showing signs of withering away, with this miraculous winning composition to now a merged shop is firing off the latest trend that is not fading whatsoever. With businesses such as JustRite Stampers, heartfelt Creations, Sparkle N' Sprinkle and many other stamping companies are reaping the benefits of producing exclusive stamp lines. These products coordinate with Spellbinders nestabilities dies and other foremost brand dies such as Lifestyle Crafts (formerly known as Quickutz) and Sizzix Ellison.
It has now gone as far as some rubber stamp businesses are sending their stamp designs to die-cutting companies to found exclusive dies for only them. Sort of a co-branding going on if you will. And crafters are not complaining. The phenomenon that is occurring is now scrapbook lovers or those that make cards and not only buying one rubber stamp but a coordinating die cut. Or visa versa. This is creating a 50% growth in earnings for this newly merged cross market.
In windup cross marketing is not new to the world, Any way as shown in this narrative that it continues to be effective. Especially for the scrapbooking world. As stated in the starting of this post that die cuts and rubber stamps have been around for a long time, but the connection of marketing them together was yet to be done until now. It's the latest and most trend among those who scrapbook pages and do card making. This new merged shop is not going away and has only given designers more possibilities to create wonderful memories,invitations,etc. And I would not be surprised if paper soon follows and joins in on the trend.
Scrapbooking and Card Making: Die Cuts and Rubber Stamps Now Coordinate in most recent Trend
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